Storytelling

Storytelling may not be the oldest profession, but it is the oldest skill. As members of the human family communication, talking, storytelling is what makes us unique and has enabled us to grow. Effective communication creates community and defines relationships.  We communicate to educate and create, among other objectives. Stories, as a crafted form of communication has a defined structure that has, over human time, become an easy way to share ideas that are complex, multi-layered, and easily remembered. Why not use this dynamic tool?

Today's business communication has been heavily infuenced by computers and their ability to transfer information quickly and easily. Technology has changed the business world for the better BUT in the process many of us have forgotten how powerful a story is.

The Use of Narrative in Organizational Life:

Using a time honored technique, Gail teaches clients how to use the power of story to deliver focused messages, to develop the ability to read into stories, and to use the story form to engage and influence others. The list of story applications is long. Gail has helped many to see how easy and powerful story is to use.

Gail captures the hearts and minds of her audience with her imaginative and challenging style.
Oktay Aytug, seminar participant at World Bank conference, former CEO.

Stories:

• Create Meaning
• Establish standards
• Influence perceptions
• Move people to take action
• Connect people to people, ideas, and cultures
• Change the world
• Influence followers and establish leadership

Stories are generous! They offer people space to think for themselves and - if it is a good story, the story gets replayed over time in the minds of your listeners. In other words, stories establish a place in your listener’s memory long after you leave the room.

InteractionMatters helps you to create an effective story; one with focus, one that is memorable, and one that accomplishes your goals.